Style-wise, last year was a major one for plus-size fashion, due in part to the strides Target took to address a need in the market. Along with responding to shopper critiques about designer collaborations that didn’t offer extended sizing, they went all in, revealing Ava & Viv, a fashion-forward brand that relied on the expertise and intel from some major bloggers. While it’s designed by a team at Target, the influencers tapped to advise have been important; spring 2016 marks the third time they’ve worked together.
“The [Target] team has made investing in the brand and their plus-size customers a true priority. They have an earnest desire to listen to feedback and incorporate the asks of their customers and our readers into the growth of the brand,” blogger Nicolette Mason told us. “Readers give amazing feedback, both on the design and the in-store experience.” All the ladies (Gabi Gregg and Chastity Garner plus Mason) said that it was very important to them that the brand went beyond offering basics, including exciting, trend-based pieces in the mix. “My biggest goal was to push Target in a more fashion-forward direction for their plus-size customers,” Gregg said, sentiments echoed by Mason. “At the end of the day, the trends plus-size women want to shop aren’t different than her size 0 to 12 peers.”
The outfits you see here—shared with us first—have been styled by the women using new Ava & Viv pieces and accessories from other Target brands
Along with bringing a devoted readership, the trio offered style expertise that’s been honed through years of working in the fashion industry—and dressing themselves. “Forget all the old school rules about dressing for your shape. Experiment until you find something you like,” Gregg said when asked about the best advice she’s ever received. “Embrace your body type. Don’t hide it,” Garner added.
As for how to make any outfit instantly more flattering, all three had stellar advice. Gregg’s found a motorcycle jacket adds structure and an edgy feel that works with any outfit, while Garner said she’s learned that tailoring is invaluable. “There’s nothing worse than seeing someone tugging at their clothes all day because they don’t fit correctly,” she explained. “When clothing fits you like a glove, it looks more expensive and you’re more confident in the way you move. I’ve heard, ‘This would be perfect if…’ too many times. Perfection is a seamstress away.”
Mason, meanwhile, has a tip that requires no extra shopping or visits to the tailor. Making the pieces you already own look even chicer is all about your attitude. “Confidence!” she answered readily when quizzed about what makes a look more flattering. “There’s no style you can’t pull off or piece that won’t look amazing on you if you wear it with a confident sense of self.”
The idea of loving your body is a fashion trend we’re way into. Come check out the feel-good conversation we had with a buzzy new model who’s all about the body-positive movement.
Photos: Courtesy of brand
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